DraftKings has announced that they will once again partner with The Larry Fitzgerald Foundation this October for the Pink ‘Em campaign, part of its DraftKings S.E.R.V.E.S. program. Since launching seven years ago, the Pink ‘Em campaign has raised more than $600,000 through free-to-play pick ’em pools tied to NFL games. With a new goal of $100,000, DraftKings aims to support breast cancer awareness and programs that assist women, men, and families impacted by the disease.
“DraftKings is built on the passion of our fans, and we’re proud to channel that same energy toward such an important cause during Breast Cancer Awareness Month,” said Matt Kalish, President of DraftKings North America. “With the support of The Larry Fitzgerald Foundation and our dedicated customers, I’m confident we can achieve this October’s $100,000 donation goal and make a difference for the countless families impacted by breast cancer.”
Pink ‘Em free-to-play charity pools will run during Weeks 5 through 8 of the NFL season. Customers can pick winners for each Sunday matchup to compete for a share of $5,000 in DK Dollar prizes. DraftKings will donate $1 per entry for the first 20,000 free entries each week to The Larry Fitzgerald Foundation, funding breast cancer health services and providing assistance to families dealing with the disease.
“I’m grateful to team up once again with DraftKings and their loyal community of fans who continue to show up year after year for the Pink ’Em campaign,” said Larry Fitzgerald Jr., Founder of The Larry Fitzgerald Foundation. “The generosity from this program has already made a real difference for families facing the challenges of breast cancer. What I love most is that it brings people together. Fans can enjoy the game they love while also helping provide critical support and hope to those who need it most.”