In a recent class action lawsuit, consumers have taken a major bakery company to court over alleged misleading labeling of their bread products. On November 17, 2025, plaintiffs Jessica Pardo and Sthorm Pyrane filed a complaint in the United States District Court for the Eastern District of New York against Bimbo Bakeries USA, Inc., claiming that the company falsely advertised its Artesano bread line as being free from artificial preservatives.
The plaintiffs argue that Bimbo Bakeries USA has misled consumers by prominently labeling its Artesano Bakery Bread products as "Always baked without artificial colors, flavors & preservatives," despite containing citric acid—a known artificial preservative. According to the complaint, this representation is not only false but also intended to deceive health-conscious consumers into purchasing these products under the guise of them being healthier options. The plaintiffs claim that this misrepresentation violates New York General Business Law Sections 349 and 350 and constitutes a breach of express warranty and unjust enrichment.
Jessica Pardo, a resident of Queens, New York, stated she purchased the bread several times a month from various retailers like BJ’s Wholesale and Amazon Fresh. She relied on the product's labeling when making her purchases. Similarly, Sthorm Pyrane from Brooklyn reported buying the bread frequently from stores such as Stop & Shop and Food Bazaar. Both plaintiffs discovered in September 2025 that citric acid was used in these products as a preservative, contradicting what they believed based on the product labels.
The lawsuit seeks certification for both a nationwide class and a New York subclass of purchasers who were similarly misled by Bimbo Bakeries' marketing practices. The plaintiffs are asking for compensatory damages exceeding $5 million, statutory damages under New York law, restitution for unjust enrichment received by Bimbo Bakeries due to its deceptive practices, and an injunction preventing further misleading advertising. They also demand corrective advertising campaigns to rectify any consumer misconceptions caused by past marketing efforts.
Representing Pardo and Pyrane are attorneys Mari K. Bonthuis, Jennifer Kraus-Czeisler, Todd McClelland from Sterlington PLLC in New York City, along with Don Bivens from Don Bivens PLLC based in Scottsdale, Arizona. The case is identified as Case No. 25-6368 before the Eastern District of New York court.
Source: 125cv06368_Pardo_v_Bimbo_Bakeries_USA_Inc_Complaint_Eastern_District_New_York.pdf