Charlie Kirk’s Turning Point USA is countering the NFL's decision to have Bad Bunny be the Super Bowl halftime show with their own show, “The All-American Halftime.” The group announced, “The All-American Halftime Show” on X (formerly Twitter) this week, describing it as a celebration of “faith, family and freedom.” Turning Point did not list any musical artists to perform on Feb. 8 when NBC Sports will televise the Big Game; the group said performers will be announced at a later date.
The NFL’s decision to name Puerto Rican superstar Bad Bunny as the halftime show headliner at Levi’s Stadium has drawn strong backlash from President Donald Trump’s MAGA movement and the mass majority of NFL fans. Critics questioned Bad Bunny’s relevance, use of Spanish in music, and prior political statements, scrutinizing whether he is an appropriate choice for such a widely watched national platform. He also flamed the fires by stating on Saturday Night Live that Americans have "four months to learn Spanish." He was then spotted sitting during God Bless America at Yankee Stadium.
Turning Point’s announcement has positioned itself as an alternative that is more aligned with traditional American cultural values. By emphasizing “faith, family, and freedom” and by referring to an “All-American” show, the group signals a deliberate contrast to the NFL’s official selection.
As of now, Turning Point USA has not revealed a venue, broadcast plans, or a roster of performers. They have, however, invited the public to participate in genre selection.
Whether the “All-American Halftime” will draw a significant audience or become a symbolic gesture in the larger culture war over entertainment and identity remains to be seen. What’s certain is that the announcement has already sparked debate, making the Super Bowl halftime show about more than just music—it is becoming another cultural battleground.