Welcome back, McDonald’s Snack Wraps. Our dreams of your return long remained, and now they have finally turned around.
Per the no. 1 worldwide fast-food chain, one of Mickey D’s’ foremost cult-adored, yet oft-discontinued items not named the McRib is forging a valiant comeback to revitalize its menu in 2025.
The Snack Wrap was first launched in the US in 2006, and oh, was it ever glorious.
I personally recall first indulging in one, then several Snack Wraps at 12 years old in late July 2008. This “My Chemical Reisman”-in-the-making’s life forever changed in more ways than one while playing a week-long travel baseball tournament within the Cooperstown, New York-set Mecca of America’s pastime.
The “Dreams Park” experience involved staying in barracks with your teammates and eating quasi-military style alongside nearly 100 other teams from all across the country that you would look to trade pins with as you explored the once-in-a-lifetime premises.
As exciting as this experience was, our team happily broke protocol one of the days to spend time with our families at their hotels. No disrespect to the dry roast beef and mozzarella sandwich I had under the Cooperstown Dreams Park tent, but the Snack Wraps my mom and brother graciously supplied me were an all-time memorable meal during an even more all-time week. But that’s a story for another time.
Back on this one: months later, it was Snack Wraps—not Cheeseburgers and McNuggets—my friends and I were in pursuit of as we set a then-daring course for the Rt.111, “Restaurant Row”-located McDonald’s not far from our middle school. We didn’t play “Hooky,” we just thought we were badasses for crossing the street unsupervised. Talk about rebellion.
I’ll never forget munching down on a crispy chicken-breasted, lettuce-laden, shredded cheese and ranch-rampant on soft flour tortilla delight as my mom pulled up and absolutely lit into us for risking getting kidnapped or struck by a car in that order to get McDonald’s.
Worth it.
After a decade run, dwindling sales led to the Snack Wrap’s removal in 2016, though individual restaurants could still choose to offer them; COVID then put such instances to bed altogether.
In 2022, a TikTok video surfaced suggesting a Honey Mustard Snack Wrap was on the way.
This was later debunked as nothing more than a “Rick and Morty” Szechuan Sauce-scale Hail Mary scheme to coerce McDonald’s into setting right to a growingly mob-mentalized wrong.
The following December, the “McCrispy Snack Wrap” was flirted, eyeing a 2025 rollout.
This past week, McDonald’s teased the Snack Wrap’s official return over X: “0x.14.2015.”
Like the lead singer of The Jackson 5, by hell or by hairfire I’ll be there.