A recent lawsuit claims that popular snack products advertised as "yogurt covered" do not actually contain any yogurt, raising concerns about product labeling and consumer transparency. The complaint was filed by Victor Sierra in the United States District Court for the Eastern District of New York on May 11, 2026, naming Target Corporation as the defendant.
According to the court filing, Victor Sierra brings this action individually and on behalf of all others similarly situated. The complaint states that Target formulates, manufactures, advertises, and sells food products marketed as "yogurt covered" under various brand names including Favorite Day and Good & Gather throughout the United States. Sierra alleges that despite packaging claims, these products do not contain yogurt or any similar ingredient such as yogurt powder.
The document outlines that Sierra purchased a 6-ounce package of Favorite Day Blueberry Yogurt Covered Mini Pretzels from a Target store in East Farmingdale, New York in or around March 2025 for approximately $3.00. He asserts that he relied on what he describes as false and misleading marketing by Target when making his purchase. The complaint states: "Had Mr. Sierra known that Defendant’s representations were false and misleading, he would not have purchased the Products or would have only been willing to purchase the Products at a lesser price."
The filing details how Target’s labeling prominently describes these snacks as "yogurt covered," which is significant because health-conscious consumers may be willing to pay more for foods containing real yogurt due to its perceived nutritional benefits. However, according to the plaintiff’s investigation, the actual ingredients listed include sugar, palm kernel oil, nonfat milk powder, whole milk powder, whey powder, palm oil, soy lecithin and vanilla—none of which are yogurt or derived from yogurt.
Sierra alleges violations of New York General Business Law sections 349 and 350 regarding deceptive business practices and false advertising. The complaint states: "Defendant made false and misleading statements by marketing the Products as ‘yogurt covered’ when, in fact, they are not yogurt-covered and contain no yogurt at all." It further claims that these actions deceived reasonable consumers about the quality of the products.
The lawsuit seeks class certification for all persons in New York who purchased these "yogurt covered" products for personal use during the maximum period allowed by law. The plaintiff argues that individual litigation would be impractical given potentially millions of affected consumers and contends that a class action is superior for resolving common legal questions efficiently.
In terms of relief sought from the court, Sierra requests an order certifying the class action; compensatory, statutory, and punitive damages; prejudgment interest; restitution; injunctive relief requiring changes to product labeling; corrective advertising; attorneys’ fees; expenses; costs of suit; and any other just relief deemed appropriate by the court.
The case demands a jury trial on all issues so triable as of right. Joshua D. Arisohn of Arisohn LLC is listed as attorney for Victor Sierra. The case identification number is 2:26-cv-02799.
Source: 226cv02799_Sierra_v_Target_Corporation_Complaint_Eastern_District_New_York.pdf