In a striking revelation, a lawsuit has been filed accusing a major player in the tequila industry of deceptive practices. The complaint, lodged by Jacqueline Jackson on July 4, 2025, in the United States District Court for the Northern District of California, targets Diageo North America, Inc., alleging that their premium tequila products are not what they claim to be. This case could have significant implications for consumer trust and the authenticity of premium spirits.
The lawsuit alleges that Diageo North America, Inc., has been misleading consumers by labeling its Don Julio and Casamigos tequila brands as "100% agave," despite scientific evidence suggesting otherwise. According to the complaint, recent tests revealed the presence of non-agave sugars in these products, contradicting their marketed purity. Jacqueline Jackson claims she purchased these tequilas relying on their "100% agave" labels, only to find out through scientific testing that they contain cheaper alcohols derived from sources like corn or sugarcane. The lawsuit argues that this misrepresentation violates consumer protection laws and seeks to hold Diageo accountable for financial losses incurred by deceived consumers.
The legal action accuses Diageo of violating several laws, including the Racketeer Influenced and Corrupt Organizations Act (RICO), due to their alleged pattern of racketeering activity involving mail and wire fraud. It also claims violations under California's Consumers Legal Remedies Act and False Advertising Law. The plaintiff is seeking various forms of relief from the court, including injunctive relief to prevent further deceptive practices, restitution for consumers who overpaid for these products based on false advertising, and compensation for damages suffered due to these alleged violations.
Representing Jacqueline Jackson in this class-action suit are attorneys from Baron & Budd P.C., including Roland Tellis and David Fernandes, alongside Steve W. Berman from Hagens Berman Sobol Shapiro LLP. The case is being overseen by Judge Eric N. Vitaliano with Case ID 1:25-cv-06994-ENV-MMH.
Source: 125cv06994_Jackson_v_Diageo_North_America_Inc_Complaint_Eastern_District_New_York.pdf