In a dramatic legal battle that could reshape consumer trust in dietary supplements, two plaintiffs have filed a class action lawsuit against a major vitamin manufacturer, accusing it of deceptive marketing practices. The complaint was lodged by Keledy Kenkel and Adina Ringler on December 17, 2025, in the United States District Court for the Eastern District of New York against Church & Dwight Co., Inc.
The lawsuit centers around allegations that Church & Dwight's "Fiber Gummy Bear Supplement" vitamins for children are falsely advertised as having equivalent fiber content to certain fruits and vegetables. According to the plaintiffs, the company's claims that its vitamins contain as much fiber as prunes and asparagus are misleading because the gummies only contain soluble fiber, lacking the insoluble fiber present in real fruits and vegetables. This distinction is crucial since insoluble fiber is vital for healthy bowel movements, especially in children. The plaintiffs argue that consumers were misled into paying a premium price for these vitamins under false pretenses.
Keledy Kenkel from Brooklyn, New York, and Adina Ringler from Northridge, California, represent themselves and others who purchased these vitamins based on misleading advertising. They assert that had they known the true nature of the product's fiber content, they would not have bought it or would have paid significantly less. The lawsuit highlights how parents struggling with children's constipation issues might be particularly vulnerable to such deceptive marketing tactics.
The plaintiffs seek monetary damages exceeding $5 million along with injunctive relief under New York General Business Law §§ 349 & 350 and California consumer protection laws. They demand restitution for economic harm suffered due to paying inflated prices based on false claims about the product's efficacy compared to natural sources of fiber like prunes and asparagus.
Represented by attorneys Raphael Janove and Max Ian Fiest from Janove PLLC, this case (Case No. 1:25-cv-6926) will be presided over by judges yet to be named. As this legal battle unfolds, it could set significant precedents regarding transparency in health-related product marketing.
Source: 125cv06926_Kenkel_v_Church_and_Dwight_Co_Inc_Complaint_Eastern_District_New_York.pdf