Customer sues Northstar Kia over alleged pricing and loan discrepancies


Judge Joan M. Azrack of the U.S. District Court for the Eastern District of New York | US Senate Judiciary Committee (Wikipedia Commons)

A New York car dealership is facing allegations of deceptive business practices following a lawsuit filed by a customer. Plaintiff Jeffrey Rosselli has brought claims against Queens Motor Cars, LLC, doing business as Northstar Kia, alleging violations of federal and state consumer protection laws.

The lawsuit stems from Rosselli’s purchase of a used 2022 Honda CR-V from Northstar Kia. According to the complaint, Rosselli responded to an Autotrader advertisement listing the vehicle at $25,495 and confirmed that price with a dealership employee before traveling from Indianapolis to Queens to complete the transaction. Rosselli alleges that although he had secured financing through his credit union, the dealership arranged alternative financing at a higher interest rate.

Rosselli claims that after leaving the dealership with the vehicle and purchase documents, he later discovered that the total price charged was $34,700, exceeding the advertised amount by more than $9,200. He further alleges that some documents included signatures he did not recognize and charges for add-on products, including a Lojack system and a tire warranty, that he neither requested nor received. According to the complaint, third-party vendors associated with those products reported no record of providing such services.

The lawsuit alleges violations of the Truth in Lending Act for failure to provide clear and accurate lending disclosures, as well as violations of New York General Business Law §§ 349 and 350 related to deceptive practices and false advertising. Rosselli also asserts claims of fraud tied to alleged misrepresentations involving service contracts and vehicle registration.

Rosselli is seeking restitution for alleged overcharges, refunds for services he claims were not provided, statutory damages under federal law, punitive damages, and recovery of legal fees.

The plaintiff is represented by attorney David M. Kasell of Kasell Law Firm. The case was filed in the United States District Court for the Eastern District of New York under 1:25-cv-06780.

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