It’s not every day the Suffolk County executive drops by your salon, but that’s exactly what happened when Ed Romaine joined friends and loyal customers to celebrate the fifth anniversary of Alma Zalakar’s shop in East Moriches.
For Romaine, it was an opportunity to showcase a small business that has become a local anchor. “Small businesses like Alma’s are the heart of Suffolk County,” he said. “This shop isn’t just a place for beauty—it’s a place where community grows.”
Zalakar, who opened her salon on Montauk Highway in 2019, has built more than a business; she’s built a following. Customers describe her shop as a warm, welcoming space filled with conversation, laughter, and the comfort of familiarity. “She’s a great hair cutter—that’s why I keep coming back,” said Steve Tooker of Eastport. “She’s been here for five years—we’d make it 50 if we could.”
Her journey began in El Salvador, where she cut hair as a child, practicing on family and friends. After coming to the United States, she worked in various salons before realizing her dream of opening her own place. Today, her full-service studio offers haircuts, coloring, facials, and beauty treatments, but clients say what sets her apart is her personal touch.
“I love how Alma does my hair,” said Kim Champion of East Moriches. “She’s very accommodating, and she gets me. I’ve known her for years.”
That loyalty was evident at the anniversary celebration, where longtime customers gathered with flowers and congratulations. Local attorney Joe McHeffey recalls being Zalakar’s first customer 14 years ago in Center Moriches. “Everyone knows Alma,” he said. “She’s very popular.”
As Zalakar welcomed hugs, laughter, and well-wishes, she summed up her success: “I love it—this is my passion. The community is very welcoming, like a family. God planned for me to be here.”