Three New York residents have filed a lawsuit against Maxi Canada Inc., alleging that the company falsely marketed its chicken nugget products as "100% ALL NATURAL" and free from artificial ingredients. Jessica Desir, Ty-nice Norman-Robinson, and Sherine Parker filed a class action lawsuit on February 5 in the United States District Court for the Eastern District of New York.
The plaintiffs assert that Maxi Canada Inc., known for its Yammy Dino Buddies line of chicken nuggets, has misled consumers by labeling its products as natural despite containing synthetic ingredients like isolated soy protein and xanthan gum. These claims have significant implications for consumer trust and corporate accountability in the food industry. According to the complaint, these ingredients are not considered natural by reasonable consumer standards, thus violating New York General Business Law §§ 349 and 350 concerning deceptive business practices and false advertising.
Plaintiff Desir recounts purchasing Yummy Original Dinosaur-Shaped Chicken Breast Nuggets at Stop & Shop in Brooklyn under the belief they were all-natural. Similarly, Norman-Robinson bought the same product from Target in Brooklyn, while Sherine Parker opted for Yummy Gluten Free Dinosaur-Shaped Chicken Breast Nuggets from a BJs. Each plaintiff relied on Maxi Canada's marketing claims when making their purchases but later discovered that these products contained synthetic substances.
The plaintiffs are seeking several forms of relief from the court. They demand compensatory damages for themselves and other affected consumers who were misled by Maxi Canada's advertising. Additionally, they seek punitive damages to deter future misconduct by the company. The plaintiffs also request an injunction to prevent further misleading marketing practices by Maxi Canada Inc., along with restitution and corrective advertising to inform consumers about the true nature of the products.
The plaintiffs are represented by attorney Joshua D. Arisohn from Arisohn LLC, based in Brooklyn, New York. The case has been filed under Case ID 1:25-cv-00631-NCM-PK.