A class-action lawsuit has been filed against Under Armour, Inc., alleging deceptive pricing practices. Plaintiff Linda Rappaport filed the complaint on October 29 which claims that Under Armour misled consumers with false discount schemes at its Factory outlets and online store.
The lawsuit alleges that Under Armour inflated "original" prices on merchandise to create the appearance of significant discounts, leading customers to overpay for apparel, accessories, and shoes. The complaint argues that this practice violates New York's Consumer Protection from Deceptive Acts and Practices Act and the Federal Trade Commission Act.
Rappaport is seeking monetary damages, restitution, and injunctive relief to prevent the continuation of these alleged practices. She contends that consumers are not only overpaying but are also being denied accurate information needed for informed purchasing decisions. The suit calls for Under Armour to be held accountable for what it describes as misleading marketing strategies designed to increase sales margins.
The case was filed in the United States District Court for the Eastern District of New York under Case ID 2:24-cv-07558.